/**
* Twenty Twenty-Four functions and definitions
*
* @link https://developer.wordpress.org/themes/basics/theme-functions/
*
* @package Twenty Twenty-Four
* @since Twenty Twenty-Four 1.0
*/
if ( ! function_exists( 'twentytwentyfour_block_styles' ) ) :
/**
* Registers custom block styles.
*
* @since Twenty Twenty-Four 1.0
* @return void
*/
function twentytwentyfour_block_styles() {
register_block_style(
'core/details',
array(
'name' => 'arrow-icon-details',
/*
* Styles for the custom Arrow icon style of the Details block
*/
'inline_style' => '
.is-style-arrow-icon-details {
padding-top: var(--wp--preset--spacing--10);
padding-bottom: var(--wp--preset--spacing--10);
}
.is-style-arrow-icon-details summary {
list-style-type: "\2193\00a0\00a0\00a0";
}
.is-style-arrow-icon-details[open]>summary {
list-style-type: "\2192\00a0\00a0\00a0";
}',
)
);
register_block_style(
array(
'name' => 'pill',
'label' => __( 'Pill', 'twentytwentyfour' ),
/*
* Styles variation for post terms
* https://github.com/WordPress/gutenberg/issues/24956
*/
'inline_style' => '
.is-style-pill a,
.is-style-pill span:not([class], [data-rich-text-placeholder]) {
display: inline-block;
background-color: var(--wp--preset--color--base-2);
padding: 0.375rem 0.875rem;
border-radius: var(--wp--preset--spacing--20);
}
.is-style-pill a:hover {
background-color: var(--wp--preset--color--contrast-3);
}',
)
);
register_block_style(
'core/list',
array(
'name' => 'checkmark-list',
'label' => __( 'Checkmark', 'twentytwentyfour' ),
/*
* Styles for the custom checkmark list block style
* https://github.com/WordPress/gutenberg/issues/51480
*/
'inline_style' => '
ul.is-style-checkmark-list {
list-style-type: "\2713";
}
ul.is-style-checkmark-list li {
padding-inline-start: 1ch;
}',
)
);
register_block_style(
'core/navigation-link',
array(
'name' => 'arrow-link',
'label' => __( 'With arrow', 'twentytwentyfour' ),
/*
* Styles for the custom arrow nav link block style
*/
'inline_style' => '
.is-style-arrow-link .wp-block-navigation-item__label:after {
content: "\2197";
padding-inline-start: 0.25rem;
vertical-align: middle;
text-decoration: none;
display: inline-block;
}',
)
);
register_block_style(
'core/heading',
array(
'name' => 'asterisk',
'label' => __( 'With asterisk', 'twentytwentyfour' ),
'inline_style' => "
.is-style-asterisk:before {
content: '';
width: 1.5rem;
height: 3rem;
background: var(--wp--preset--color--contrast-2, currentColor);
clip-path: path('M11.93.684v8.039l5.633-5.633 1.216 1.23-5.66 5.66h8.04v1.737H13.2l5.701 5.701-1.23 1.23-5.742-5.742V21h-1.737v-8.094l-5.77 5.77-1.23-1.217 5.743-5.742H.842V9.98h8.162l-5.701-5.7 1.23-1.231 5.66 5.66V.684h1.737Z');
display: block;
}
/* Hide the asterisk if the heading has no content, to avoid using empty headings to display the asterisk only, which is an A11Y issue */
.is-style-asterisk:empty:before {
content: none;
}
.is-style-asterisk:-moz-only-whitespace:before {
content: none;
}
.is-style-asterisk.has-text-align-center:before {
margin: 0 auto;
}
.is-style-asterisk.has-text-align-right:before {
margin-left: auto;
}
.rtl .is-style-asterisk.has-text-align-left:before {
margin-right: auto;
}",
)
);
}
endif;
add_action( 'init', 'twentytwentyfour_block_styles' );
if ( ! function_exists( 'twentytwentyfour_block_stylesheets' ) ) :
/**
* Enqueues custom block stylesheets.
*
* @since Twenty Twenty-Four 1.0
* @return void
*/
function twentytwentyfour_block_stylesheets() {
/**
* The wp_enqueue_block_style() function allows us to enqueue a stylesheet
* for a specific block. These will only get loaded when the block is rendered
* (both in the editor and on the front end), improving performance
* and reducing the amount of data requested by visitors.
*
* See https://make.wordpress.org/core/2021/12/15/using-multiple-stylesheets-per-block/ for more info.
*/
wp_enqueue_block_style(
'core/button',
array(
'handle' => 'twentytwentyfour-button-style-outline',
'src' => get_parent_theme_file_uri( 'assets/css/button-outline.css' ),
'ver' => wp_get_theme( get_template() )->get( 'Version' ),
'path' => get_parent_theme_file_path( 'assets/css/button-outline.css' ),
)
);
}
endif;
add_action( 'init', 'twentytwentyfour_block_stylesheets' );
if ( ! function_exists( 'twentytwentyfour_pattern_categories' ) ) :
/**
* Registers pattern categories.
*
* @since Twenty Twenty-Four 1.0
* @return void
*/
function twentytwentyfour_pattern_categories() {
'twentytwentyfour_page',
array(
'label' => _x( 'Pages', 'Block pattern category', 'twentytwentyfour' ),
'description' => __( 'A collection of full page layouts.', 'twentytwentyfour' ),
)
);
}
endif;
add_action( 'init', 'twentytwentyfour_pattern_categories' );
/* PromptForge auto-enqueue: style.css */
add_action('wp_enqueue_scripts', function () {
wp_enqueue_style('promptforge-twentytwentyfour-style', get_theme_file_uri('style.css'), array(), null);
});
Overview: Creative work should map to business outcomes. We define key metrics and attribution windows for film-led campaigns. Integrate analytics, A/B test creatives, and track cohort conversions tied to asset exposure. Clear uplift in stabilized conversion when creative and landing experience are optimized together. Summary: Applying cinematic principles to product storytelling increases memorability and engagement. Use strong opening, emotional beats, and character-focused narratives even for product films. Higher ad recall, improved organic sharing, and stronger brand consideration. Overview: Design systems help teams scale and ship faster by formalizing patterns. Start small: tokens, components, documentation and automated visual tests. Reduced design debt, faster shipping, and consistent experiences across channels. Challenge: Low engagement and poor conversion on mobile storefront. We redesigned mobile product pages, implemented personalization, and produced episodic social videos optimized for short attention spans. Mobile revenue increased by 37% and average order value rose 12% within three months. Challenge: Reef competed in a crowded e-commerce market with undifferentiated product pages and weak storytelling. We rebranded packaging, simplified the product flow, and produced a 2-minute product film for owned media and PR outreach. Conversion rate improved by 28% and film assets reached 120,000 views in two weeks, driving measurable lift in sales. Challenge: Harbor needed a compelling narrative and conversion-optimised landing to accelerate signups for a new product category. We ran two-week discovery, mapped user journeys, redesigned the landing experience, and produced a 60-second hero film tailored to acquisition channels. 42% increase in trial signups, a 3.4x uplift in organic reach from film assets, and improved onboarding completion.Approach
Results
Techniques
Outcomes
How we approach it
Benefits
Approach
Results
Approach
Results
Approach
Results